The author had changed the spelling of his name (originally Carnagey) to match the name of industrialist-millionaire Andrew Carnegie, whom he idolized. He added that the feeling must come from within -if it was insincere, it was worthless. Above all, said Carnegie, make the people you meet feel important and they in turn will respect and admire you. Its commonsense advice included the injunctions to gaze intently on your interlocutor, to use a dazzling smile, to remember his name, and praise him lavishly. It was essentially a book of advice to salesmen and executives who wanted to manipulate their customers and employees. In 1936, his book How to Win Friends and Influence People, based on two and a half decades of teaching classes in speech and assertiveness, succeeded spectacularly and went on to sell 15 million copies. After a brief, unsuccessful acting career, he began to offer public-speaking classes in a New York YMCA in 1912.
Dale Carnegie (1888 –1955) was a Missouri-born teacher, sprung from a struggling farm family.
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